The main focus of this project was to develop a Victorian-inspired soap brand and design its packaging and logo in the Art Nouveau style. The goal was to push beyond modern design norms and capture the ornate and elegant aesthetic of the era.
Tools
Adobe Illustrator
Challenge
This project was particularly challenging because it required me to step far outside my usual design style.The ornate patterns and intricate details of the Art Nouveau style were completely different from anything I’d designed before and it felt overwhelming at first. But I was determined to rise to the challenge and grateful for the chance to push my creative boundaries and rethink my approach to design.
Solution
I struggled initially with where to begin, but I found inspiration in an old book from our bookshelf featuring Art Nouveau designs. Flipping through its pages, I sketched ornaments and motifs that resonated with the aesthetic. I was already set on the name Peony from the start because i saw it repeated many times in this book and liked the elegance of that word.Plus, its short length made it perfect for standing out on the small box.
