Zenergy is a matcha energy drink brand designed to energize with organic ingredients while spreading positivity and fun. The challenge was to create a cohesive visual identity that could be applied across different mediums, ensuring each element felt playful and connected to the brand’s core message.
Tools
illustrator, indesign, after effects
Challenge
The primary challenge was to develop a versatile graphic element that could be used playfully across a variety of mediums. The design needed to reflect the brand’s personality which is energetic, positive, and fun, all while maintaining a sense of balance and harmony, aligning with the idea of “zen energy.”
Process
The solution emerged in the form of two interconnected circles, symbolizing balance and harmony. This simple yet versatile graphic element became the foundation of the brand’s identity. The final design system included a custom brand guide, ensuring consistency across all applications, positivity stickers, a 3 poster advertising campaign and the brand’s packaging design.
Solution
The solution emerged in the form of two interconnected circles, symbolizing balance and harmony. This simple yet versatile graphic element became the foundation of the brand’s identity. The final design system included a custom brand guide, ensuring consistency across all applications, positivity stickers, a 3 poster advertising campaign and the brand’s packaging design.
